01
Product design
Turn customer insight into clear flows, prototypes, and product decisions that teams can ship.
- Research synthesis
- Prototyping
- Design systems
Product design · service thinking · visual craft
Designing useful things with a point of view.
Venus Liu. A product and experience designer who brings a visual design foundation to complex customer journeys, from retail and loyalty to the details that make a service feel human.
Open to thoughtful product, UX, and service design conversations.
Melbourne · working across disciplinesScroll to explore
How she works
Many ways into the same question.
Venus brings a rare range to the table. She can zoom out to frame a service, zoom in to tune a component, then give the whole thing a visual voice.
02
Service thinking
Make the visible experience and the invisible service work together through workshops and mapping.
- Workshops
- Journey mapping
- Stakeholder alignment
03
Visual systems
Carry a sharp eye for layout, typography, campaigns, packaging, and textile pattern into digital work.
- Art direction
- Retail design
- Textile print
Selected work
A practice built across the surface and the system.
Project rights, outcomes, and client disclosures remain editable in the CMS.
2019Service concept · product design
A semi-private way to share trusted recommendations when asking the same question again feels harder than it should.
The thread
- Problem framing
- Concept and prototype
- Interaction detail
Portfolio evidence · outcome and launch status need confirmation
The long view
From visual craft to product thinking.
A career that keeps the making close to the thinking. Dates and role details remain reviewable in the private CMS.
2021 → now
Senior Product Designer
Kmart Australia
Public professional sources describe large-scale digital retail work and service design-led collaboration.
Public source · current details to confirm
2019 → 2021
UX Designer
Flybuys Loyalty Pacific
The supplied resume archive describes end-to-end feature design, workshops, MVP-to-launch work, and cross-functional delivery.
Supplied resume · historical wording
2012 → 2019
Senior Digital Designer / Team Lead
Decjuba Clothing
Retail campaigns, email, web, social, catalogues, store graphics, mentoring, and textile print work appear across the archive.
Supplied resume and portfolio archive
Earlier work
Graphic designer · finished artist
Print, packaging, freelance, and brand work
Early work connects production craft, print-ready artwork, ecommerce, product packaging, and visual communication.
Supplied resume archive · dates vary
Design philosophy
Make room for the person on the other side.
Start with the whole service.
A screen is one moment in a larger journey. Good design respects the people, systems, and decisions around it.
Make the complex legible.
Workshops, maps, flows, and prototypes help teams see the same problem before they decide what to build.
Keep the point of view.
A clear visual voice can make a useful product easier to understand, easier to remember, and more inviting to use.
A visual language for the work between people.
Next conversation
Have a useful problem?
The best work starts with a question, a little context, and enough room to find the right shape.
Connect on LinkedIn